https://www.spectrumcampaigns.com/new-index daily 1.0 2020-09-06 https://www.spectrumcampaigns.com/case-study-1-1 daily 0.75 2019-07-26 https://images.squarespace-cdn.com/content/v1/59a6cbda9f8dcef779195086/1564078629158-C9I2BICRX5ULJR49N2G3/voteno_45+-+square.png Proposition 45 (2014) - Proposition 45 (2014) Issue: Health insurance rate regulation Campaign: No on Prop 45 Clients: Doctors, hospitals, nurses, health plans, business community Spending: $55 million Initial poll: 69% Yes / 16% No Final results: 41% Yes / 59% No – a 71-point swing in only four months In 2013, a trial lawyer-backed front group and the state Insurance Commissioner qualified a measure that would have instituted rate regulation for the individual and small group health insurance markets in California. The measure would have granted the state Insurance Commissioner the nearly unchecked power to approve or deny health plan rates for millions of Californians – and provided a backdoor way for trials lawyers to make millions off the process. Initial public polling showed the measure was supported by almost 70% of voters. Mr. Wigglesworth led the effort against Prop 45, working for the Californians Against Higher Health Care Costs coalition of doctors, hospitals, nurses, health plans, small businesses and employers to oppose the effort. Although the measure started out with popular support, a closer examination revealed it would seriously undermine California’s efforts to implement the Affordable Care Act and potentially give one politician control over doctor-patient treatment decisions. Through a comprehensive program of policy research and opinion research, the campaign developed a strong narrative and targeted messages that were effective with broad sections of California voters and key stakeholders. The list of opposition ultimately grew to include editorial boards across the state, labor unions and even Democratic members of Congress, including then House Minority Leader Nancy Pelosi. The outreach and press program was complemented by a highly targeted and research-driven digital and paid media program. In the end, the No effort successfully defeated the measure 59% No to 41% Yes. https://www.spectrumcampaigns.com/case-study-1 daily 0.75 2019-07-26 https://images.squarespace-cdn.com/content/v1/59a6cbda9f8dcef779195086/1564078537501-DHLAP7RT1WUDBMEXQMAL/Prop-56.jpg Proposition 56 (2016) - Proposition 56 (2016) Issue: Tobacco Tax Campaign: Yes on Prop 56 Clients: Anti-tobacco groups, doctors, hospitals, health plans Spending: $35 million (against $70 million by the industry) Initial public poll: 63% Yes / 32% No Final results: 64% Yes / 36% No Tobacco taxes have been proposed and defeated at the ballot on multiple occasions in California over the last two decades, including Prop 86 (2006) and Prop 29 (2012). Prior to 2016, tobacco tax proponents were unable to craft a measure and supporting campaign that could withstand the significant opposition spending from the industry – $67 million in 2006; $47 million in 2012. In 2016, a coalition of public health advocates and providers qualified a tobacco tax measure to fund tobacco prevention, treatment and research, with a focus on shoring up the state’s troubled Medi-Cal program. The coalition hired Spectrum Campaigns to provide strategic guidance on research, messaging and paid media. Prior campaigns had focused their messaging largely on public health, protecting children and to a lesser extent on the industry, which had left them exposed to fiscal arguments that appealed to California voters’ fiscally moderate sensibilities. The Yes on Prop 56 campaign didn’t abandon the prior messaging, but did weave in a greater focus on the industry and on the financial costs of tobacco, helping to strengthen voters’ natural tendency to support a tobacco tax and weakening the effectiveness of the industry’s messaging. This positioning helped withstand a $70 million barrage of No ads funded by the industry. In the end, the Yes campaign finally broke through the industry’s long-held firewall and soundly won by 4 million votes. Despite $70 million in spending by the industry against the measure, it actually ticked up by one point from initial polling to win 64% Yes to 36% No. https://www.spectrumcampaigns.com/inquiries daily 0.75 2017-10-04 https://www.spectrumcampaigns.com/case-study-3 daily 0.75 2019-07-26 https://images.squarespace-cdn.com/content/v1/59a6cbda9f8dcef779195086/1564078921423-P9LHTWKVI3IFYIWJSMPX/2018_1107_three_californias-1.jpg Proposition 9 (2018) - Proposition 9 (2018) Issue: Splitting California into Three Separate States Campaign: No on Prop 9 Clients: Civic groups, business community Spending: $10,000 Initial poll: N/A Final results: Kicked off ballot by State Supreme Court Billionaire venture capitalist Tim Draper has been trying to break up the state of California for the last several years, ostensibly to create more manageable, smaller states. In 2018, Draper funded and qualified a measure that would have replaced the existing state of California with three new states. The measure was widely panned by civic groups, editorial pages and many Californians, but no funded opposition emerged to counteract Draper’s millions and defeat the measure, forcing opponents to run a very different kind of effort. Spectrum Campaigns teamed up with a small, bipartisan team of consultants and some civic leaders and civic-minded attorneys to pursue two opposition tracks: one a full-out assault on the measure in the press, and the other a legal effort to get the state Supreme Court to remove the measure from the ballot on the grounds it violated the state Constitution. Wigglesworth, a former ligation attorney who has a degree from the University of Michigan Law School, worked with long-time public interest attorney Carlyle Hall to position the litigation in simple, compelling terms for both the Court and the court of public opinion. Various civic and environmental groups signed on in support of the petition and against the measure. Numerous newspaper editorials supported the petition to remove the initiative from the ballot. 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